the-omni-man.com

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Domain: the-omni-man.com
Title: Adam Greco Blog at Web Analytics Demystified
Description: Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange, became one of the founders of the Omniture Consulting group, and was most recently Senior Director of Web Analytics at Salesforce.com.
Keywords: web analytics, omniture, web analytics strategy, web site measurement

A sample of your site content;

  • Cart Persistence and Duration [SiteCatalyst] I was recently working with a client who had some interesting questions. In general, he wanted to see different derivations of how long products had been in the shopping cart prior to being purchased. Some of his detailed questions included: Of all visitors hitting my website today, how many already have items in their Shopping [...]
  • Are Your Employees Wasting Your Marketing Budgets? Every once in a while, especially when I am working with large clients, I ask them a simple question that befuddles them. The question I ask is this: “Do you know much money you are spending each month on paid advertising that is being used by your own internal employees?” After they pause for a [...]
  • Adobe Digital Marketing Summit 2012 Recap As always, the Adobe (Omniture) Summit is a hectic, whirlwind affair! Each year, I look forward to it and then it seems to come and go so quickly. This year was no exception and the event was bigger than ever. While many of us “old-timers” miss the days of the event being in Park City [...]
  • My 2012 Summit SiteCatalyst Feature Wishlist [SiteCatalyst] Each year at the Adobe (Omniture) Marketing Summit, customers are given an opportunity to “vote” for new product features while Brett Error reviews them (and cracks a few jokes!). From the rumor mill, it sounds like Brett may no longer be around (??), but even if he isn’t, hopefully the session will live on. Each [...]
  • Uber Success Events [SiteCatalyst] Every now and then, I run into a unique situation with a client that requires what I call an “Über” Success Event. It isn’t possible to define this easily, so in this post, I will illustrate what it is and when you might want to use it… eVar Expiration Limitation For those who faithfully read [...]

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